Position Overview:

• The Digital Products & E-Channels Officer will support the E-Channels Team in managing, optimizing, and
  innovating digital platforms. This role involves collaborating on new digital product ideas, ensuring the
  seamless performance of current digital platforms, analyzing data for strategic insights, driving user growth
  and engagement.

Key Responsibilities:

1. E-Channels Management:
   1. Platform Optimization:
      1. Support the management and optimization of the company’s website, mobile
         app, client portal, and chatbot.
      2. Ensure high performance, reliability, and user satisfaction across all platforms.
   2. Maintenance and Updates:
      ▪ Regularly update and maintain digital platforms to keep them current and
      effective.
      ▪ Coordinate with IT and development teams to implement feature updates and
      bug fixes.
2. Reporting and Analytics:
   1. Data Collection and Analysis:
      1. Gather data on platform usage, traffic, churn rates, bounce rates, and other key
         performance indicators.
      2. Use analytics tools (e.g., Google Analytics) to monitor platform performance and
         user behavior.
   2. Reporting:
      1. Assist with the preparation of monthly reports and analytics
   3. Trend Analysis:
      1. Analyze data to identify trends, insights, and areas for improvement.
3. User Growth and Adoption:
   1. Assist in developing and implementing strategies to drive user growth and adoption across all digital platforms.
4. User Experience Improvement:
   1. Assist with harmonizing client support across the website, digital channels, and
      social media.
   2. Gather user feedback to identify pain points and areas for improvement.
   3. Collaborate with the development team and other in-house teams to implement
      user experience enhancements.
5. Digital Product Innovation:
   1. Assist in brainstorming and conceptualizing innovative digital product ideas.
   2. Conduct market research to identify trends and opportunities for new digital products.
   3. Work with the marketing team to develop go-to-market strategies for new digital products.
6. Required Skillsets:
   • Technical Skills:
   o Basic understanding of web and mobile app development processes.
   o Familiarity with digital marketing strategies, including SEO, SEM
   o Proficiency in using analytics tools (e.g., Google Analytics) to track and report on platform performance.
   o Experience with content management systems (CMS) and basic HTML/CSS is desirable.
   o Knowledge of WordPress for web development and management.
   o Familiarity with using AI tools for improving efficiency and user experience
   o Proficiency with Google AdWords.
   o Experience with email marketing automation.
   • Soft Skills:
   o Strong analytical and problem-solving abilities.
   o Excellent communication and interpersonal skills.
   o Detail-oriented with a focus on delivering high-quality work.
   o Ability to manage multiple tasks and prioritize effectively.
   o Creative thinker with the ability to generate innovative solutions.
   • Work Experience:
   o Minimum of 2 years of experience post NYSC in digital product management, digital
   marketing, web/app development, or a related field.
   o Experience in managing digital platforms (websites, mobile apps, client portals) is highly
   desirable.
   o Prior experience in reporting and analytics, with a proven track record of using data to
   drive decision-making.
   o Experience in user acquisition and growth strategies is a plus.
   Educational Qualifications:
   • Bachelor’s degree in Computer Science, Information Technology, Marketing, Business
   Administration, or a related field